I remember getting the idea after watching an amazon echo video. I thought back to a time I had visited a friends house and he had connected everything in his house to this device. He didn’t have just one, he had multiple….
Often times when we are looking to up our cinematography game for music videos we are told not to worry about the camera and to focus on the lighting. And yes, this is true. But how do you light a music video?
When we got to location it turned out that we could not use the lighting that the club has to offer because it was all broken. So we had to get creative. How do you light a club full of people dancing with no club lights??
Lighting for music videos is its own art. It’s a matter of being creative and knowing exactly what look you want. lighting is king! SET BUILDING IS KING! That is what separates our low budget videos from the big budget ones.